Overview
- CAME reports PyME retail sales for Mother's Day fell 3.5% year over year at constant prices, with an average ticket of $37,124 that amounted to a 16.7% real decline versus 2024.
- More than 80% of shops offered discounts, financing and promotions, yet five of six tracked categories contracted, led by stationery at -6.3%, while appliances was the only gainer at +0.6% real.
- Scentia’s September data show mass consumption down 4.4% year over year and 3.7% versus August, with chain supermarkets posting the steepest monthly drop at about 5.9% and pharmacies down 1.8% annually.
- Channel shifts continued as e‑commerce rose 14.7% year over year, independent autoservicios 8.6% and wholesalers 8.5%, with e‑commerce the only format growing month to month (+1.1%).
- Despite the weak September, year‑to‑date mass consumption remains slightly positive at +1.8%, supported by e‑commerce and wholesalers as households prioritize price, plan purchases and trade down.