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Argentina Consumption Weakens as Mother's Day Sales Fall 3.5% and September Mass Spending Drops 4.4%

Promotions across most stores failed to lift real spending.

Overview

  • CAME reports PyME retail sales for Mother's Day fell 3.5% year over year at constant prices, with an average ticket of $37,124 that amounted to a 16.7% real decline versus 2024.
  • More than 80% of shops offered discounts, financing and promotions, yet five of six tracked categories contracted, led by stationery at -6.3%, while appliances was the only gainer at +0.6% real.
  • Scentia’s September data show mass consumption down 4.4% year over year and 3.7% versus August, with chain supermarkets posting the steepest monthly drop at about 5.9% and pharmacies down 1.8% annually.
  • Channel shifts continued as e‑commerce rose 14.7% year over year, independent autoservicios 8.6% and wholesalers 8.5%, with e‑commerce the only format growing month to month (+1.1%).
  • Despite the weak September, year‑to‑date mass consumption remains slightly positive at +1.8%, supported by e‑commerce and wholesalers as households prioritize price, plan purchases and trade down.