Overview
- The Chamber of the Argentine Toy Industry reversed an earlier proposal to move the celebration to the second Sunday and reaffirmed its traditional third Sunday observance on August 17.
- Noche de las Jugueterías, scheduled for August 8, will serve as an early shopping night for Día del Niño gifts across physical stores and online platforms.
- Toy retailers in Buenos Aires, Córdoba, Santa Fe, Mendoza and other provinces will participate in coordinated promotions and marketing efforts.
- Offers during the event include discounts of up to 40 percent, three-to-six interest-free installment options, and rebates via credit cards, debit cards and virtual wallets.
- The early-season push responds to a sluggish toy market by encouraging advance purchases and partnering with banks to deliver consumer financing incentives.