Overview

• Argentina observes Mother’s Day today, the third Sunday of October, a date confirmed by the Ministry of Interior.
• The local timing traces to Pope Pius XI’s 1931 feast of the Divine Maternity of Mary and a subsequent decision under José Félix de Uriburu to anchor the celebration to October.
• Retailers and financial services push heavy promotions, with banks and digital wallets offering discounts of up to 40% and interest‑free installments, making it the year’s second‑largest sales event after Christmas.
• Families commonly gather for meals, give gifts or handwritten notes, and share greetings via WhatsApp, with media outlets publishing ready‑to‑send phrases and downloadable digital cards.
• Opinion columns highlight shifting views that move beyond idealized notions of motherhood and emphasize “maternar” as caregiving chosen and supported collectively.