Overview
- December registrations reached 23,997 vehicles, up 10.3% year over year but 32.3% below November’s 35,424 as late‑year activity softened.
- Toyota led the market with 97,081 units and the Toyota Hilux was the year’s top model with 30,768 registrations.
- A strong first half anchored by accessible credit and broader model availability gave way to a more volatile second half shaped by electoral and economic uncertainty.
- Chinese brands surged with triple‑digit growth, supported by a quota allowing up to 50,000 electrified units with FOB under US$16,000 to enter without the 35% extra‑zone tariff.
- Industry projections point to roughly 10% growth in 2026, or about 680,000 to 700,000 registrations, contingent on continued financing access and macro stability.