Overview
- The minimalist safety app asks users to tap a button every two days, then emails an emergency contact on the third day if check-ins are missed, with a current price of about 8 yuan.
- Listed internationally as Demumu, it has climbed into top paid rankings in markets including the United States, Singapore, Hong Kong, Australia and Spain.
- Researchers and media cite projections of up to roughly 200 million one-person households in China by 2030, a backdrop that helps explain the rapid uptake.
- The Zhengzhou-based founders say the app cost about 1,000 yuan to build and are seeking to sell 10% of the company for 1 million yuan.
- Moonscape Technologies acknowledges discomfort with the name and is considering SMS alerts, messaging tools and elder-focused features as users question the current email-based alert speed.