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ARD Unveils 'Press Play' Streaming Talk Show to Engage Younger Viewers

The series melds pop culture with television clips to fuel deeper political conversations

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Overview

  • Press Play is a three-part political talk series premiering on September 29 exclusively in the ARD Mediathek.
  • Host and producer Louis Klamroth will integrate pop culture and TV excerpts to frame conversations with guests from politics and society.
  • The launch follows ARD’s reduction of Hart aber fair episodes in 2025 as part of a pivot toward non-linear content.
  • Program director Christine Strobl tasked Klamroth with creating new Mediathek formats alongside his reduced broadcast duties.
  • The extension of ARD’s flagship talk shows through 2027 remains pending approval by the WDR and NDR broadcasting councils.