Overview
- The mid-October shuffle moved 'Gefragt – gejagt' to 5:10 p.m. and 'Brisant' to 4:10 p.m., with the final new 'Gefragt – gejagt' in that slot set for Dec. 11.
- Das Erste will bridge the pre-Christmas 4:15–5:00 p.m. window with royal documentaries including 'Die Queen – Schicksalsjahre einer Königin' and 'Charles – Schicksalsjahre eines Königs.'
- 'Brisant' averaged about 660,000 viewers at 4:10 p.m., roughly half its typical reach at 5:15 p.m., according to AGF data cited in the coverage.
- 'Gefragt – gejagt' hit 1.81 million viewers and a 15.4% total market share on its best day at 5:10 p.m., while 'Brisant' notched a day-high 830,000 viewers and 9.2%.
- ARD had framed the move as a time-limited test through year-end, and it will use the collected audience data to guide future scheduling strategy.