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ARD Replaces Halftime News With Podolski Segment Highlighting Loneliness

The broadcaster used the GermanyLuxembourg break for an eight-minute clip that shifted the usual Tagesthemen to late night.

Overview

  • ARD had billed the halftime slot as “Poldi meldet sich” for roughly 21:30 to 21:38 and kept the content under wraps until it aired.
  • The segment focused on loneliness and featured Lukas Podolski, with appearances by Carolin Kebekus, Mark Forster and Peter Maffay, plus musical elements from Scooter.
  • Tagesthemen did not run in the break and was moved to about 23:30 with an extended runtime of roughly 20 minutes.
  • Bastian Schweinsteiger served as the match expert alongside presenter Esther Sedlaczek, underscoring that the Podolski feature was not tactical analysis.
  • The unusual use of a peak halftime window generated broad social media reaction, with many viewers praising the attention to a sensitive topic.