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ARD Launches Games Network at Gamescom With SWR in Lead

The initiative targets harder-to-reach audiences through civic-minded interactive formats.

Overview

  • ARD has created a formal network to coordinate videogame initiatives across its regional broadcasters.
  • Südwestrundfunk will coordinate the network, building on prior titles including chat-based Tatort games, Nachrichtenmacher, and the VR project GreenGuardiansVR.
  • Participants named at launch include HR, BR, MDR, WDR, and NDR alongside SWR.
  • Decisions on specific game developments remain with the individual Landesrundfunkanstalten despite the new framework.
  • A joint ARD stand at Gamescom serves as the first cross-broadcaster project under the network.