Overview

• During halftime of the World Cup qualifier in Sinsheim, ARD replaced the usual segment with an about eight‑minute #melddichmalwieder clip on loneliness.
• Carolin Kebekus led appearances by Lukas Podolski, Jasmin Wagner, Peter Maffay and Mark Forster, sharing personal lines and a musical appeal.
• ARD described the interruption as a planned “Programmstörung” tied to the mental‑health action week, echoing a Kebekus‑led disruption in 2024.
• WDR highlighted that roughly six in ten adults in Germany have experienced loneliness, with rising incidence among younger people and influences such as the pandemic and digital communication.
• The campaign urged viewers to reach out with the message “Du bist nicht allein,” and the spot is now on the ARD Mediathek, produced by bildundtonfabrik for WDR.