Overview

• The eight-minute #melddichmalwieder clip replaced the usual halftime segment during the World Cup qualifier on Friday night.
• Carolin Kebekus led appearances by Lukas Podolski, Jasmin Wagner, Peter Maffay and Mark Forster, combining testimony and a song with the message “Du bist nicht allein.”
• Viewers were urged to reach out in everyday ways and to seek help, with resources now live in the ARD Mediathek and at melddichmalwieder.de.
• ARD program director Christine Strobl linked the move to the Aktionswoche der seelischen Gesundheit, citing loneliness as widespread and often stigmatized.
• WDR says six in ten adults in Germany have experienced loneliness, and the piece was produced by bildundtonfabrik for WDR with editorial leads Leona Frommelt and Christoph Reyer.