ARD and ZDF Challenge Joyn Over Streaming Content Embedding

ProSiebenSat.1 defends embedding public broadcasters' content on its platform, but ARD and ZDF claim the move violates agreements and legal norms.

ProSiebenSat.1's streaming platform Joyn has embedded the entire content libraries of public broadcasters ARD and ZDF, sparking legal action from the broadcasters.
ARD and ZDF argue that embedding their content without explicit consent undermines their control and violates prior agreements, with ARD's chairman calling the move 'modern piracy.'
ProSiebenSat.1 defends the embedding as legal under EU law and the proposed German media treaty, claiming it benefits viewers and aligns with public interest goals.
Key political figures express mixed reactions, with some supporting broader access to public content and others emphasizing the need for mutual agreements in public-private partnerships.
The dispute highlights broader tensions in media collaboration as private platforms seek to compete with global streaming giants by incorporating public broadcaster content.