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2mo ago

ARD and Sky Secure DFB-Pokal Rights Through 2030 as Free-TV Partner Search Continues

The DFB confirms ARD's and Sky's roles in the next rights cycle, while negotiations begin to fill an open free-TV package for men's matches.

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DFB-Pokale der Frauen und der Männer

Overview

  • ARD will broadcast seven to eight men's DFB-Pokal matches per season free-to-air from 2026/27 to 2029/30, alongside highlight rights for all matches.
  • Sky retains exclusive live coverage of 48 out of 63 men's DFB-Pokal matches per season, continuing its 17-year partnership with the competition.
  • The DFB has yet to award a second free-TV rights package for seven to eight matches per season, ensuring 15 free-to-air games remain guaranteed.
  • Women's DFB-Pokal coverage expands, with ARD or ZDF airing one match per round free-to-air and Sky broadcasting 11 matches live per season.
  • Negotiations with potential broadcasters are ongoing to finalize the remaining free-TV rights, following the DFB's decision not to accept earlier offers.