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Arc'teryx Tibet Fireworks Under Investigation After Public Outcry

Local authorities are reviewing potential ecological harm, with the brand pledging an independent environmental assessment and remediation.

Overview

  • Shigatse officials said an investigation team has been sent to the site and vowed to take action in accordance with laws and regulations.
  • The Sep. 19 high‑altitude display in Gyantse, created with artist Cai Guo‑qiang, was removed from brand channels after criticism focused on the fragile Tibetan plateau.
  • Arc’teryx and Cai issued public apologies and said they would cooperate with authorities, engage third‑party environmental organizations, and undertake remedial measures if required.
  • Organizers and a local environmental official said the site lies outside protected areas, eco‑friendly materials were used, livestock and herdsmen were relocated, and there was no sign of ecological damage so far.
  • China’s state media and the China Advertising Association criticized the stunt, while Arc’teryx’s CEO accepted responsibility and postponed a Climate Week press event.