Overview

• On September 19, Arc'teryx and artist Cai Guoqiang staged the “Shenglong” fireworks at about 5,500 meters in Tibet’s Jiangzi Relong region as part of the third “向上致美” installment.
• Video of colorful bursts over a Himalayan ridge went viral, with the topic reaching No. 2 on Weibo on September 20 and topping 60 million reads.
• Outdoor enthusiasts and netizens criticized potential pollution and disturbance to wildlife in a fragile plateau ecosystem, with some reporting complaints to Tibetan authorities.
• Arc'teryx said colored powders were biodegradable, emissions met verified environmental standards, and a prevention–monitoring–restoration plan guided livestock relocation, wildlife deterrence, and post-event cleanup.
• A local ecological environment bureau official said procedures complied with requirements and no ecological damage was observed, while the brand’s promotional Weibo post was later deleted and some consumers said they would stop buying.