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Arc Raiders Sets New Player Peak as Sales Top 12 Million, Analyst Says

Embark credits a $40 premium model for driving sustained engagement.

Overview

  • Independent firm Alinea Analytics estimates the game has surpassed 12 million copies sold and generated more than $350 million across platforms.
  • Alinea reports a new cross-platform daily active user high of roughly 3.2 million on January 4, a surge linked to a 20% holiday discount and seasonal playtime.
  • On Steam, Arc Raiders accounts for about 53% of January PC sales so far with a 24‑hour peak of 466,372 concurrent players, and Alinea estimates over 7 million copies sold on the platform.
  • Embark’s CEO says the team pivoted from free-to-play to a $40 price to avoid deterring players, pointing to Helldivers 2 as a reference for the decision.
  • Patrick Söderlund says multiple companies have approached Embark about TV or film adaptations, though no project is in active development.