Overview
- At 11:30 p.m. on December 31, the Arc de Triomphe displayed “2036” with the message urging no alcohol or drugs at the wheel and to look after others.
- The “2036” figure linked the upcoming year to the maximum prison term now possible for fatal offenses committed under aggravating circumstances.
- Paris City Hall backed the action, and Mayor Anne Hidalgo said it reflects a commitment to make road safety a collective priority on festive nights.
- The association described the operation as a hack of the official countdown conducted with communications partner Havas Paris to boost visibility.
- Founded in 2022 by chef Yannick Alléno after his son Antoine was killed by an intoxicated driver, the group aimed to turn a high-risk night into a prevention moment.