Particle.news

Download on the App Store

Arattai Tops India App Charts as Zoho Races to Scale After Sudden Sign-Up Surge

A privacy-first, locally hosted design now faces a near-term test to deliver end-to-end encryption for chats.

Overview

  • Daily sign-ups jumped from about 3,000 to nearly 350,000 within three days after high-profile endorsements and social media attention.
  • The app has reached the top of India’s app store rankings, with media reports noting millions of new registrations.
  • Founder Sridhar Vembu says infrastructure is being upgraded on an emergency basis, with the company acknowledging OTP delays and contact-sync lag during onboarding.
  • End-to-end encryption is active for calls, and Zoho says chat encryption will roll out in the next few weeks.
  • Analysts note WhatsApp’s current edge with mature E2EE and Meta AI features, and caution that lasting adoption will hinge on retention beyond the politically driven spike.