Overview
- Zoho founder Sridhar Vembu said daily registrations jumped from about 3,000 to roughly 350,000 in three days, with teams preparing for a further possible 100x peak.
- The company acknowledged delayed OTPs and contact-sync lags and said it is adding servers on an emergency basis with an all-hands effort.
- Arattai is ranked No. 1 in social networking on the App Store in India and has climbed Play Store charts following ministerial endorsements tied to the Swadeshi push.
- Voice and video calls are end-to-end encrypted, but text chats are not yet encrypted, a gap Zoho says it is working to close.
- Zoho pitches the app as privacy-focused and optimized for low-bandwidth, low-end phones, with observers noting WhatsApp’s deep network effects as a hurdle to replacement.