Overview
- Daily sign-ups reportedly surged from about 3,000 to 350,000 in three days, Google Play downloads crossed 1 million, and the app said it hit No. 1 in Apple’s Social Networking category.
- Education Minister Dharmendra Pradhan urged people to use India-made apps and highlighted Arattai on X, a call that preceded the spike in visibility and downloads.
- Zoho acknowledged OTP delays, contact sync problems and call failures due to server strain and said teams are scaling systems to stabilize performance.
- Arattai targets low-bandwidth networks and low-memory phones with multi-device support, channels and stories, and Zoho says user data stays in India and is not monetized.
- Co-founder Sridhar Vembu said the team is in talks to add UPI payments and to work with iSpirt’s Sharad Sharma on standardizing and publishing messaging protocols.