Overview

• Daily sign‑ups jumped from roughly 3,000 to about 350,000 in three days, lifting Arattai to the top of app‑store social‑networking charts after government endorsements, with Zoho working through OTP and contact‑sync delays.
• Zoho says it is adding capacity on an emergency basis and bracing for another potential 100x peak, with features and campaigns originally planned for November being brought forward.
• Sridhar Vembu reiterates that Indian user data is hosted only in India across Mumbai, Delhi and Chennai, with a new data centre planned in Odisha, and that Arattai does not run on AWS, Azure or Google Cloud.
• End‑to‑end encryption is live for voice and video calls, while E2EE for text messages is not yet available and is under development.
• Zoho has begun discussions with iSpirt’s Sharad Sharma to publish interoperable messaging protocols and says it does not seek monopoly control.