Overview

• Zoho says Arattai has recorded about 7.5 million downloads or registered accounts as of October 3 across Google Play and the Apple App Store.
• Public endorsements from Union ministers Ashwini Vaishnaw, Piyush Goyal, and Dharmendra Pradhan, along with Anand Mahindra’s post, helped lift the app’s profile.
• Sridhar Vembu outlined the app’s foundation on a 15-year messaging and audio-video system plus a distributed framework refined over roughly 20 years.
• Analysts frame the growth within India’s push for self-reliant digital infrastructure, noting that scale, cost sensitivity, and the reactions of global incumbents could determine traction.
• Arattai promotes end-to-end encryption for calls, India-based hosting on Zoho infrastructure, and strong call quality, while early users request features such as UPI and message timers.