Overview

• Daily sign-ups spiked from about 3,000 to 350,000 in three days, according to Zoho co-founder Sridhar Vembu, who said teams are adding capacity on an emergency basis.
• Union ministers publicly promoted Arattai as a Made in India option, a push that helped propel the app up the charts and into mainstream attention.
• Zoho acknowledged OTP delays, contact sync issues and intermittent lags during onboarding as servers strain under the influx of new users.
• Arattai reached the No. 1 spot in Social Networking on Apple’s App Store in India, with strong placement on Google Play, reflecting a burst of downloads rather than confirmed long-term use.
• Feature set includes chats, media and file sharing, voice and video calls with end-to-end encryption, stories, channels and multi-device support, while message-level encryption is still in development with a larger update targeted for November.