Overview

• Rahman collaborated with Louis Vuitton Men’s Creative Director Pharrell Williams to produce ‘Yaara’, a Punjabi track that blended traditional beats with contemporary production for the Spring/Summer 2026 menswear show on June 25 in Paris
• The runway, designed by Studio Mumbai’s Bijoy Jain, transformed Place Georges Pompidou into a life-sized Snakes and Ladders game that integrated Indian motifs with modern luxury aesthetics
• BTS member J-Hope was spotted nodding along to ‘Yaara’ in the front row, and clips of him vibing have driven fans to demand an official Rahman-J-Hope musical partnership
• At the after-party, Rahman met Oscar-winning director Spike Lee and shared a photo on social media, underscoring the intersection of film, fashion and music
• Rahman said the project presented an opportunity to showcase Indian heritage globally and he is also collaborating with Hans Zimmer on Nitesh Tiwari’s film ‘Ramayana’