Overview
- ILLUMINATE debuts November 8 and runs select evenings through January 31, 2026, with event hours from 6:00 to 10:00 p.m.
- The park transforms into a no-swim nighttime experience built around five zones: AquaLuma, Rivers of Discovery, Myst Wood Waters, Enchanted Lagoon, and Candy Cascade Falls.
- Family offerings include letters to Santa, a Santa meet-and-greet, campfire s’mores, a miniature train, and a wishing-tree activity.
- Exclusive menus feature items such as Brisket Mac & Cheese, Apple Cider Churros, Pork Belly Tacos, S’mores Pizza, Cotton Candy Margarita, and a non-alcoholic Christmas Tree Punch.
- United Parks and Resorts reported Q3 attendance down 3% to 6.8 million and revenue down about 6% to roughly $512 million, with leadership promoting holiday events and 2026 ride openings to regain momentum.