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AppLovin’s Momentum Builds Ahead of S&P 500 Debut as Analysts Lift Targets

A month-long gain of about 36% reflects optimism for its AI-driven advertising platform.

Overview

  • Shares traded down about 2.4% to $589.30 on Wednesday, within a 52-week range of $120.64 to $613.69.
  • AppLovin joins the S&P 500 on Sept. 22, a shift that typically draws buying from index funds and other institutions.
  • BTIG raised its price target to $664 from $547, citing expansion beyond gaming into e-commerce, finance and healthcare while maintaining a Buy rating.
  • Wedbush lifted its target to $725 from $620 and kept an Outperform rating, highlighting strong growth, margins and potential tailwinds from gaming and web-store trends tied to the Apple–Epic case.
  • Benzinga’s momentum gauge showed a reading of 98.46, underscoring the stock’s recent strength.