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AppLovin Plunges on Report of SEC Probe Into Data Practices

The inquiry reportedly follows a whistleblower complaint alongside short-seller allegations of unauthorized fingerprinting.

Overview

  • Bloomberg reported that the SEC is examining whether AppLovin violated partners' service agreements tied to targeted advertising.
  • The agency’s cyber and emerging-tech unit is conducting the review, according to the report.
  • AppLovin says it does not create alternative device identifiers and that it routinely engages with regulators.
  • Shares fell as much as 19% during Monday trading and closed down 14.03% at $587, according to Benzinga.
  • Neither the company nor its officials have been accused of wrongdoing, and the SEC declined to comment.