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7h ago

Appliance Makers Roll Out Lower Prices After GST Cut, Forecast Festive Rebound

Manufacturers see a festive-season rebound after passing the tax cut into prices, with dealers moving to new MRPs from Sept. 22.

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Overview

  • The GST Council reduced tax on room air conditioners, television sets above 32 inches and dishwashers to 18% from 28%, aligning them with other white goods.
  • Leading brands including Voltas, Daikin, LG, Panasonic, Haier and Godrej have issued new price lists, with cuts of up to about ₹4,500 on ACs and ₹8,000 on dishwashers effective from Monday.
  • Dealers report buoyant early response and have begun pre-bookings at the revised prices ahead of the Navratri-led shopping period.
  • Godrej Appliances targets over 40% festive-season sales growth and 100% for ACs, has taken an 8% AC price cut, expanded reach by 2,000 outlets to 50,000 stores and readied more than 40 SKUs.
  • Haier projects 25–30% festive growth, is accelerating its ₹1,500 crore Greater Noida investment while scouting a South India site and has instructed dealers to sell at updated MRPs from Sept. 22 with consumer finance offers in market.