Overview

• On July 30, Apple’s official support account on China’s Weibo platform shared a promotional video for Samsung’s newly launched Galaxy Z Flip 7.
• The post was originally meant to highlight Apple’s parental control features for App Store downloads but carried a Samsung ad instead.
• Apple’s team removed the video within minutes after the mistake was spotted.
• Industry theories cite either a simple copy-paste error by the account manager or shared agency duties managing both Apple and Samsung accounts.
• The incident underscores the heated competition in the foldable smartphone market and anticipation for Apple’s first foldable iPhone expected in late 2026.