Apple's Vision Pro Sells Out in Pre-Orders, But Long-Term Demand Uncertain

Despite initial sell-out, shipping times unchanged after 48 hours, suggesting demand may taper off; Major streaming services not launching dedicated apps for the device.

Apple's Vision Pro headset, a mixed reality device that combines virtual and augmented reality, sold between 160,000 and 180,000 units during its first pre-order weekend, according to analyst Ming-Chi Kuo.
The Vision Pro, which is priced at $3,499 for the base model, quickly sold out of its initial supply, but shipping times remained unchanged 48 hours after pre-orders opened, indicating that demand may taper off after initial orders from core fans and heavy users.
Major streaming services like Netflix, YouTube, and Spotify have announced they won't launch dedicated apps for the Vision Pro, potentially limiting its appeal. Only around 150 apps have been specifically designed for the headset so far.
Despite the high price tag, some analysts predict Apple will ship around 500,000 Vision Pro units this year. However, others caution that the device is still a niche product and its success will depend on whether it can attract a broader user base.
Apple Vision Pro is expected to launch in the US on February 2, with a global rollout expected later in the year.