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Apple's Vision Pro Faces Sales Struggles, Eyes Cheaper Model and AR Glasses

High cost and limited appeal prompt Apple to develop a budget-friendly Vision Pro and explore AR glasses as future solutions.

  • Apple plans to launch a cheaper Vision Pro headset by late 2025, potentially priced between $1,500 and $2,000.
  • The budget version may require tethering to an iPhone or Mac to cut costs and maintain key features.
  • Development of the second-generation Vision Pro has been postponed to focus on the more affordable model.
  • Apple's AR glasses, seen as a potential game-changer, are still years away from release.
  • The Vision Pro's high price and lack of compelling apps have hindered its market success.
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