Overview
- Apple's Vision Pro, a device promising 'spatial computing', is set to launch after pre-orders opened in early January.
- The Vision Pro is Apple's first product to be explicitly dependent on real-time 3D graphics, marking a new direction for the company.
- Despite Apple's marketing, the Vision Pro is essentially an augmented reality device, a technology that has been explored and developed by other companies, such as Microsoft with its HoloLens.
- Apple's history with 3D technology is marked by indifference and failed products, raising questions about the Vision Pro's potential success.
- Apple's launch partner for the Vision Pro, Unity, is currently struggling, having recently laid off 25 percent of its workforce.