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Apple's Vision Pro: A Leap into Spatial Computing or Another 3D Misstep?

Despite its promise of 'spatial computing', Apple's upcoming Vision Pro is essentially an augmented reality device, a technology that has seen mixed success in the tech industry.

  • Apple's Vision Pro, a device promising 'spatial computing', is set to launch after pre-orders opened in early January.
  • The Vision Pro is Apple's first product to be explicitly dependent on real-time 3D graphics, marking a new direction for the company.
  • Despite Apple's marketing, the Vision Pro is essentially an augmented reality device, a technology that has been explored and developed by other companies, such as Microsoft with its HoloLens.
  • Apple's history with 3D technology is marked by indifference and failed products, raising questions about the Vision Pro's potential success.
  • Apple's launch partner for the Vision Pro, Unity, is currently struggling, having recently laid off 25 percent of its workforce.
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