Overview
- Apple topped September‑quarter expectations and guided 10%–12% revenue growth for the December quarter, with iPhone revenue at about $49 billion (up ~6%) and gross margin around 47%–48%; UBS projects services growth near 14%.
- Jefferies moved Apple to Hold from Underperform and raised its target to $246.99, while UBS lifted its target to $280 and kept a Neutral rating following the results and guidance.
- After a string of record highs, Apple shares slipped Monday as technical analysts, including Katie Stockton of Fairlead Strategies, cautioned that breadth and momentum look fragile without a consolidation phase.
- Bloomberg’s Mark Gurman reported that Apple is paying Google to build a customized Gemini model running on Apple’s private cloud to help power Siri, a partnership neither company has publicly acknowledged.
- Recent analysis flagged risks that could temper the rally, including an estimated ~$1.1 billion tariff headwind, potential App Store regulatory changes, AI‑driven search threatening Google payment flows, supply timing issues, and uncertain adoption of future products.