Apple's Strategic Price Cuts Propel March Sales Rebound in China

After a significant sales slump, Apple's rare discounts on iPhones in March led to a 12% increase in shipments, signaling a potential turnaround in its critical Chinese market.

Apple's iPhone shipments in China surged to 3.75 million units in March following price reductions.
The rebound comes after a 37% sales drop in the first two months of 2024, amid intense competition from local brands like Huawei.
Despite global declines, Apple's targeted discounts in China helped offset losses in other markets.
CEO Tim Cook's recent visits to Asia, including China, underscore the company's commitment to maintaining its market presence.
Investors responded positively, with Apple's stock showing resilience over the past year.