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Apple's Stock Target Raised Due to Anticipated AI-Driven iPhone Upgrade Cycle

Bank of America analysts predict a significant iPhone upgrade surge, driven by new AI features and an aging user base.

  • Bank of America revised Apple's stock price target from $230 to $256, citing confidence in a multi-year upgrade cycle.
  • A recent survey showed that 73% of iPhone users still have models from the iPhone 13 series or older.
  • New generative AI features, including Apple Intelligence, are expected to drive the upgrade demand.
  • iPhone sales accounted for over 50% of Apple's revenue in the second quarter, highlighting the importance of this upgrade cycle.
  • Customer loyalty remains strong, with 58% of current iPhone users planning to buy another iPhone for their next upgrade.
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