Overview
- Apple will livestream the keynote on September 9 at 1 p.m. ET from Apple Park on its website, YouTube, and the Apple TV app.
- Multiple reports point to four models—iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max—with new A19/A19 Pro chips and ProMotion reaching the non‑Pro tier.
- The iPhone 17 Air is rumored to be about 5.5 mm thick with a 6.6‑inch display, a single 48MP rear camera, and eSIM‑only connectivity.
- Pro models are expected to adopt a full‑width rear camera bar, move to aluminum frames, add a 48MP telephoto with variable aperture and 8K video, and give the Pro Max a roughly 5,000 mAh battery.
- Analysts and supply‑chain leaks suggest the base iPhone 17 stays near $799 as Air and Pro prices climb, with preorders likely on September 12 and first deliveries around September 19, alongside AirPods Pro 3 and new Apple Watches.