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5d ago

Apple’s Sept. 9 Event Set to Reveal iPhone 17 Lineup With Ultra‑Thin ‘Air’ and Major Pro Redesign

Preorders are widely expected Sept. 12, with first sales on Sept. 19.

Image
iPhone 16 Plus models of US tech giant Apple Inc. are displayed for sale at the Phoenix Mall on the opening day of the first Apple retail store in Bengaluru on September 2, 2025.
© Apple; Gizmodo composite

Overview

  • Reports converge on four models — iPhone 17, 17 Air, 17 Pro, 17 Pro Max — headlining Apple’s “Awe Dropping” keynote.
  • The iPhone 17 Air is widely tipped at about 5.5 mm thick with a single rear camera, A19 chip, Apple C1 modem, and eSIM‑only configurations in some regions.
  • Pro models are expected to adopt a horizontal camera bar, return to aluminum construction, and upgrade the telephoto sensor to 48MP with new video capabilities such as 8K capture.
  • A19 chips are anticipated across the range (A19 Pro on Pro models), while display upgrades include 120Hz ProMotion on the standard iPhone 17.
  • Early price estimates point to a $799 U.S. starting price for iPhone 17, higher tiers for Pro models, and notably steeper pricing in India, with Apple Watch updates and AirPods Pro 3 also expected.