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Apple’s Sept. 9 Event Poised to Showcase Overhauled iPhone 17 Lineup With Ultra‑Thin ‘Air’ and Pro Camera Bar

Analysts expect the base model to hold at $799, with pre‑orders likely Friday, followed by retail sales the next week.

Image
iPhone 16 Plus models of US tech giant Apple Inc. are displayed for sale at the Phoenix Mall on the opening day of the first Apple retail store in Bengaluru on September 2, 2025.
© Apple; Gizmodo composite

Overview

  • Apple’s keynote streams Tuesday at 10 a.m. PT from Steve Jobs Theater on Apple.com, YouTube and the Apple TV app.
  • Reports converge on four phones — iPhone 17, 17 Air, 17 Pro and 17 Pro Max — with new A19/A19 Pro chips and 120Hz ProMotion across the range.
  • The iPhone 17 Air is widely tipped at roughly 5.5 mm thick with a 6.6‑inch display, a single 48MP rear camera and eSIM‑only connectivity.
  • Pro models are rumored to adopt a full‑width rear camera bar, switch to aluminum frames and upgrade the telephoto lens to 48MP, with brighter screens and larger batteries expected.
  • AirPods Pro 3 and new Apple Watch models are also anticipated, while India price chatter centers on about ₹89,900 for the base iPhone 17 and up to roughly ₹1.65 lakh for Pro Max.