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2d ago

Apple's Sept. 9 Event Nears as Report Flags Single iPhone 17 Price Hike

Analysts expect Apple to keep most starting prices unchanged, raising only the Pro as its base storage moves to 256GB.

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iPhone 17 series prices leaked. Image credit: Sonny Dickson
iPhone 17 Pro Max price leaks ahead of the September 9 event.
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Overview

  • Apple has confirmed a September 9 launch where it is expected to unveil four iPhone 17 models, including a slimmer iPhone 17 Air replacing the Plus.
  • A JPMorgan note projects entry prices will mirror last year for most models, with the iPhone 17 Pro starting at $1,099 due to a 256GB base, and the Pro Max holding at $1,199.
  • A hands-on video shared on Weibo and reported by GSMArena and NDTV purports to show an iPhone 17 Pro Max with a wider rear camera island, though the clip has not been authenticated.
  • Pre-orders are widely reported to begin September 12, with software rollout starting around September 15 and retail availability expected the following week.
  • Alongside the phones, reports point to Apple Watch Series 11 and a refreshed AirPods Pro appearing at the same event.