Overview

• Apple confirmed the event for Tuesday, September 9, with Tim Cook promoting it on X with an animated version of the logo.
• The Apple.com event page includes an interactive Apple logo that reacts like a heat map when users tap or drag across it.
• The thermal-style color effect produces bright red hotspots with surrounding yellow shimmers where users interact.
• Aaron Perris is credited with spotting the interactive easter egg on the official event webpage.
• Media and fans are speculating about possible ties to iPhone 17 features such as new colors, cooling, or infrared-related functions, but none of these theories are confirmed.