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Apple's New Safari Campaign Emphasizes Enhanced Privacy Features

The campaign showcases Safari's advanced privacy tools compared to other browsers like Chrome.

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Safari ad campaign
Safari icon

Overview

  • Apple's latest ad campaign highlights Safari's privacy protections against web tracking.
  • The campaign includes a short film depicting security cameras as trackers, which Safari disables.
  • Safari's features include Intelligent Tracking Prevention and link tracking protection.
  • Safari masks IP addresses and requires user permission for precise location sharing.
  • The campaign aims to increase awareness and usage of Safari's privacy settings on Apple devices.