Overview
- John Ternus led Apple’s September 9 keynote and introduced the iPhone 18 Pro and Pro Max plus the company’s first foldable, the iPhone Duo.
- The iPhone 18 Pro models use Apple’s A20 Pro chip with expanded on‑device AI processing and a variable‑aperture main camera, start at €1,449 and €1,599, and open for preorder with deliveries in mid‑September.
- The iPhone Duo is a passport‑sized foldable with a 5.4‑inch outer and 7.6‑inch inner OLED, eSIM‑only design, Apple Pencil support, a titanium body, and prices from €2,300 to €3,800 with preorders from October 16 and shipping on October 23.
- Apple announced iOS 27 and upgraded Apple Intelligence but said the new on‑device Siri/AI capabilities will not initially be available in the EU because of regional regulatory and data‑access limits.
- Apple delayed the baseline iPhone 18 until spring 2027, a move that concentrates early supply and premium features in the Pro and foldable models and reflects rising component costs and TSMC’s new 2‑nm A20 production.