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Apple’s Miami Billboard Appears Phallic From the Road

The campaign image remains on the highway alongside an Instagram post as observers question its design.

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Overview

  • Mixed-media strategy merges a user-generated iPhone shark photo with playful iPad sketches from multiple artists.
  • From a distance, intertwining diver finger and octopus sketches create an unintended phallic silhouette.
  • Positioned above northbound I-95 in Miami, the roughly 15-foot billboard has drawn attention since early July.
  • Apple has not commented publicly or removed the installation, and the related Instagram post is still up.
  • Social media users and outlets like the Miami New Times are debating whether the design lapse was accidental or deliberate.