Apple's Mac Shipments Stagnate Ahead of Anticipated M4 Mac Launch

Despite flat Mac sales and a slight dip in market share, upcoming M4 Mac models are expected to rejuvenate Apple's growth.

Mac shipments in Q2 2024 were nearly unchanged year-over-year, with 2.32 million units sold compared to 2.31 million in Q2 2023.
Apple's market share in the PC sector slightly declined from 12.7% to 12.3% over the same period.
The overall PC market saw a 3.7% increase in shipments, driven by strong enterprise demand and notebook sales.
Apple plans to unveil new M4-based Macs, including a redesigned iMac, Mac mini, and refreshed 14 and 16-inch MacBook Pro models, likely next month.
Anticipation for the M4 models has contributed to the current stagnation, as consumers await significant performance upgrades.