Overview

• Apple's Mac shipments in the U.S. increased from 1.7 million to 2.1 million units year-on-year.
• The overall PC market in the U.S. grew by 5% in the same period, with consumer and SMB segments leading.
• Apple's market share in the U.S. PC sector rose to 14.2%, driven by the new M3 MacBook Air.
• The iPad maintained dominance in the tablet market despite an 8.8% decline in shipments.
• Future growth is anticipated due to the end of Windows 10 support and new AI capabilities in PCs and Macs.