Apple's Mac Market Share Surges by 22% in Q1 2024

New MacBook Air models and AI features drive significant growth, outpacing overall PC market gains.

Apple's Mac shipments in the U.S. increased from 1.7 million to 2.1 million units year-on-year.
The overall PC market in the U.S. grew by 5% in the same period, with consumer and SMB segments leading.
Apple's market share in the U.S. PC sector rose to 14.2%, driven by the new M3 MacBook Air.
The iPad maintained dominance in the tablet market despite an 8.8% decline in shipments.
Future growth is anticipated due to the end of Windows 10 support and new AI capabilities in PCs and Macs.