Overview
- Apple opened orders on Nov. 14 in the U.S., UK, France, Italy, Japan, Greater China, Singapore, and South Korea, with in‑person sales restricted to 10 flagship Apple Stores worldwide.
- Apple’s U.S. online store showed the accessory sold out within hours, with long‑strap models unavailable for delivery or pickup and short‑strap colors quickly disappearing in other markets.
- Pricing was set at $149.95 for the short‑strap version in eight colors and $229.95 for the long‑strap version in three colors.
- Crafted in Japan with a singular 3D‑knitted, ribbed mesh construction, the Pocket fully encloses an iPhone and can be carried by hand, tied to a bag, or worn on the body.
- Online reaction mocked the look and price as an “iPhone sock,” yet demand remained strong, and the “special edition” designation leaves restock plans unclear.