Overview
- The textile accessory debuted November 14 in select countries and at 10 flagship Apple Stores following launch events.
- Two versions were offered—short strap at $149.95 in eight colors and long strap at $229.95 in three colors—using a crafted‑in‑Japan, 3D‑knitted design inspired by “a piece of cloth.”
- Apple’s U.S. online store and many markets showed most options sold out or unavailable within hours, with limited in‑store quantities at launch locations.
- Public response was polarized as fashion‑minded buyers and collectors snapped it up while social media and tech writers mocked the look and price; early videos showed queues and in‑store try‑ons.
- UK commentators raised theft concerns over the open‑top construction, and Apple has not announced additional inventory or a wider release.