Overview
- The 3D‑knitted pouch is offered in two versions—a short strap at $149.95 in eight colors and a long crossbody at $229.95 in three colors.
- By Friday, online stock in the U.S. was depleted and many options abroad were unavailable, with remaining inventory limited to ten flagship stores such as SoHo, Regent Street and Ginza.
- Apple labels it a special‑edition accessory crafted in Japan with a ribbed open structure inspired by Miyake pleats, designed to enclose an iPhone and stretch for small essentials.
- Social posts mocked the price and “sock” appearance, yet rapid sell‑outs and store lines highlighted demand tied to co‑branding, scarcity and fashion appeal.
- Observers note this is Apple’s most prominent fashion‑house collaboration since Apple Watch Hermès in 2015, and some critics warned the open‑top design may offer limited security.