Overview

• The iPhone16 led global unit sales in Q1 2025, marking the first time a base iPhone model has held the top rank since early 2022.
• The iPhone16 Pro Max and iPhone16 Pro secured the No. 2 and No. 3 positions respectively, while the new iPhone16e debuted at No. 6 in its first full month of availability.
• Apple devices occupied five of the top ten best-selling slots for the fifth consecutive March quarter, underscoring the strength of its pricing strategy and ecosystem.
• Entry-level smartphones priced below $100 were the fastest-growing segment, accounting for nearly 20 percent of all global handset sales in the quarter.
• Samsung’s Galaxy S25 Ultra ranked seventh following a shorter launch window, and Xiaomi’s Redmi14C 4G was the only non-Apple or Samsung model to break into the top ten.