Apple's iPhone Shipments in China Continue to Decline Amid CEO's Efforts to Reinforce Market Position

Tim Cook's recent visit to China aims to strengthen Apple's ties in the face of falling sales and increasing competition from local brands.

Apple's iPhone shipments in China dropped about 33% in February from the previous year, marking a continued decline in one of its key markets.
CEO Tim Cook's recent visit to China, including opening a new Apple Store in Shanghai and attending the China Development Forum, aims to strengthen ties amid declining sales and regulatory challenges.
Critics at home have slammed Cook for his laudatory remarks about China, while Apple faces competition from local brands like Huawei, which has seen a surge in sales.
Apple plans to unveil its AI strategy at the Worldwide Developers Conference in June, seeking a local AI partner for the Chinese market, with Baidu reportedly chosen as the AI supplier.
Despite the challenges, Apple reaffirms its commitment to the Chinese market, emphasizing long-term investment and the importance of its relationship with China.